Management

Performance Marketing

by Lecturio GmbH
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Preview image for training Performance Marketing
including VAT 14,99

Course Features

  • Certified by TÜV Rheinland
  • Lifetime Access
  • Course Level: Beginner
  • Learning Extent: 0 hrs. 42 min.
  • Language: german
Target Audiences:

Course Overview

About this online Course

Erlerne mithilfe von Prof. Dr. Armin Rott die Grundlagen des Performance Marketing. Er geht dabei insbesondere auf die Definition und die Bedeutung des Online- und Performance Marketings ein und erklärt Dir die Auswahl des richtiges Online Marketing Kanals sowie das Investitionskalkül.

Im Praxisteil werden Dir die Online Marketing Gurus Philipp Westermeyer und Christoph Burseg Tricks und wichtige Schritte zur Anwendung zeigen. Dabei kommen vorallem das Tracking der Online-Kampagnen als auch der Customer-Lifetime-Value zur Sprache.

Nutzen

Erlerne die Grundlagen des Performance Marketing.

Zielgruppe

Dieser Kurs eignet sich für jeden, der mehr über Performance Marketing erfahren möchte.

Inhalte

  • Online Marketing: Grundlagen
  • Online Marketing: Bedeutung
  • Besonderheiten der Branche
  • Kanalwahl und Investitionskalkül
  • Performance Marketing: Definition
  • Performance Marketing: Grundlagen
  • Tracking
  • Customer Lifetime Value
  • Marketing Kanäle
  • Performance Marketing: Fazit

Learning Contents

Summary of Learning Contents

Performance Marketing 

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  • Online Marketing: Grundlagen 
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  • Online Marketing: Bedeutung 
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  • Besonderheiten der Branche 
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  • Kanalwahl und Investitionskalkül 
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  • Performance Marketing: Definition 
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  • Performance Marketing: Grundlagen 
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  • Tracking 
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  • Customer Lifetime Value 
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  • Marketing Kanäle 
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    timelapse 0 hrs. 09 min.
  • Performance Marketing: Fazit 
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    timelapse 0 hrs. 01 min.

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