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Management

Performance Marketing

by Lecturio
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Preview image for training Performance Marketing
including VAT 14,90

Course Features

  • Certified by TÜV Rheinland
  • Lifetime Access
  • Course Level: Beginner
  • Learning Extent: about 42 minutes
  • Language: german
Target Audiences:

Course Overview

About this online Course

Erlerne mithilfe von Prof. Dr. Armin Rott die Grundlagen des Performance Marketing. Er geht dabei insbesondere auf die Definition und die Bedeutung des Online- und Performance Marketings ein und erklärt Dir die Auswahl des richtiges Online Marketing Kanals sowie das Investitionskalkül.

Im Praxisteil werden Dir die Online Marketing Gurus Philipp Westermeyer und Christoph Burseg Tricks und wichtige Schritte zur Anwendung zeigen. Dabei kommen vorallem das Tracking der Online-Kampagnen als auch der Customer-Lifetime-Value zur Sprache.

Nutzen

Erlerne die Grundlagen des Performance Marketing.

Zielgruppe

Dieser Kurs eignet sich für jeden, der mehr über Performance Marketing erfahren möchte.

Inhalte

  • Online Marketing: Grundlagen
  • Online Marketing: Bedeutung
  • Besonderheiten der Branche
  • Kanalwahl und Investitionskalkül
  • Performance Marketing: Definition
  • Performance Marketing: Grundlagen
  • Tracking
  • Customer Lifetime Value
  • Marketing Kanäle
  • Performance Marketing: Fazit

Learning Contents

Summary of Learning Contents

Performance Marketing 

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  • Online Marketing: Grundlagen 
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  • Online Marketing: Bedeutung 
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  • Besonderheiten der Branche 
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  • Kanalwahl und Investitionskalkül 
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    timelapse 0h 03m
  • Performance Marketing: Definition 
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    timelapse 0h 03m
  • Performance Marketing: Grundlagen 
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    timelapse 0h 08m
  • Tracking 
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    timelapse 0h 06m
  • Customer Lifetime Value 
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    timelapse 0h 02m
  • Marketing Kanäle 
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    timelapse 0h 09m
  • Performance Marketing: Fazit 
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    timelapse 0h 01m

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